From Laurin & Klement to ŠKODA

In 1895, L&K started making its Slavia bicycles and, later on, motorbikes in Mladá Boleslav. Automobile production was launched in 1905. The Laurin & Klement logo graced cars from Mladá Boleslav until 1925, since when they have sported ŠKODA’s winged-arrow symbol.


Slavia Logo (1895-1905)

Bicycles and motorcycles were made at the Mladá Boleslav workshop under the Slavia brand. The logo was based on a wheel with lime leaves to symbolise the Slavic nations. The names of the company’s founders (Laurin & Klement) were added and went on to become the main motif of a new logo.


L&K Logo (1905-1925)

The design of the L&K logo was influenced by the early-20th-century Art Nouveau artistic style. Perhaps playing on the similarity between the name Václav Laurin and laurel leaves, the initials of the company’s two founders are surrounded with a laurel wreath, associated with victory.


Škoda Logo (1926-1933)

Starting in 1926, cars were produced in Mladá Boleslav under the Škoda brand. Despite the completely different brand name, the new design shows continuity with its forerunner. Although the Škoda logo has a new, oval shape, the brand name – surrounded by laurels – remains the centrepiece.


Škoda Logo (1926-1995)

The logo with the famous “winged arrow” was first used in 1926. Its origin is shrouded in mystery, though the idea (the stylised head of an Indian wearing a five-feathered headdress) has occasionally been attributed to Škoda Plzeň’s commercial director, Tomáš Maglič.


ŠKODA AUTO Logo (1995 - 2011)

The black-and-green logo, used from 1995, gave the ŠKODA brand greater originality, with black symbolising the hundred-year tradition and green signalling environmental production.


ŠKODA Logo (2011 - 2016)

Under the strapline “The New Power of ŠKODA”, in 2011 ŠKODA presented the core elements of its new corporate design – distinguished by freshness and precision. The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before.


ŠKODA Logo (since 2016)

The new ŠKODA logo is based on the core proposition “Driven by Inventiveness. Clever Ideas – Since 1895”, which represents the unflagging drive of ŠKODA towards its customers and their needs while accenting the ŠKODA heritage and brand values. The redesigned brand mark, launched in the second half of 2016, is part of the new Corporate Identity and illustrates the close connection to the VW Group. One significant change concerns the wordmark, which, in the new layout, is underneath the picturemark with the winged arrow in a chrome ring.

Browse model timeline

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Watch the logo’s evolution

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Take a virtual ride

Would you care to drive around 1930s Prague in a beautiful L&K ŠKODA 110?